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This site had the following on the homepage, "Nothing dresses up the outside of your home better than a fresh coat of paint." We noticed that the web page said " Whether it s simply to add life and luster to the existing look of your home or to change its appearance entirely with a new custom color palette, the experienced house painters at Christadore Painting and Power Washing get the job done quickly, affordably and on time every time." The header had Painter northern New Jersey as the highest ranking keyword. It was followed by Painter central NJ, New Jersey painter, and painter which isn't as ranked as highly as Painter northern New Jersey. The next words the site uses is interior painter. house painter was also included and could not be viewed by search parsers.